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Home / Sporting Events / Fishing / Angling Direct: The association bucking a sell slump

Angling Direct: The association bucking a sell slump

Man holding large fishImage copyright
Angling Direct

Angling Direct has bucked a new trend of bad total from retailers by divulgence fender sales over a 4 months to November.

The fishing apparatus retailer’s sales rose by 31.5% to £14.6m in a period, helped by a record Black Friday week when sales jumped 56% to £1.3m.

The Norfolk-based firm’s general sales arose by 98% in November, helped by a new German denunciation website.

Earlier in December, rivals Fishing Republic went into administration.

Personal touch

The total from Angling Direct are a ray of light in a sell attention after a unsatisfactory year. Surveys have suggested that a series of people out selling in a UK in Nov fell to a lowest turn given a 2008 retrogression and, final weekend, sell experts Springboard estimated selling numbers were 9% reduce on Saturday than a same time a year earlier.

There are also signs that a sector’s problems have widespread over a High Street. On Monday, online sell hulk Asos sent shockwaves by a sell sector after it warned sales and increase were set to be reduce than expected.

So because has Angling Direct been so successful in a stream climate?

Chief executive Darren Bailey puts it down to a personal touch.

He told a BBC: “I trust this year has been quite clever due to long-term relations we build with a business by a use offering, a faithfulness intrigue and a altogether recommendation given to them.

“The Black Friday understanding was simply one additional advantage to use Angling Direct. This year followed a really identical structure from a past integrate of years.

“We aim to yield advice, recommendations and support both online and in store to safeguard a business suffer their fishing.

Who are Angling Direct?

  • Martyn Page and William Hill started a association with a singular emporium in Wroxham, Norfolk in 1986
  • It sells some-more than 21,500 fishing tackle products trimming in cost from £1 to scarcely £4,000
  • It has 24 stores opposite a East of England and Midlands, with a many new one opening in Peterborough in October
  • The association assimilated a London Stock Exchange with a £27.4m levity in 2017

Angling Direct’s in-store like-for-like turnover increasing by 7.2% to £4.96m and a online sales jumped by 24% in a four-months to November.

Mr Bailey pronounced a tradesman designed to grow a online business and open new stores.

“The aim is to open 10 new branches in 2019 and another 10 in 2020. Online we are rolling out mixed European websites to make a stream charity some-more permitted to a continent.”

Shares in Angling Direct were adult scarcely 2% on Tuesday afternoon, giving a association a marketplace value of £54m and putting it in operation of some better-known retailers. Department store sequence Debenhams has a marketplace capitalisation of about £57m.

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