Actor and host of US chat show The Late Show, James Corden, is starring in a new television advertising campaign from Cardiff-based price comparison firm Confused.com.
The new campaign, created by advertising agency Karmarama, sees Corden, who made his name starring in the comedy Gavin and Stacey, enjoying a miraculous run of luck with every set of traffic lights turning green.
Confused is part of car to home insurance giant Admiral which has its HQ in Cardiff and workforce of more than 6,000 in South Wales.
With an estimated combined revenue of £800m, the price comparison sector is one of the UK’s biggest advertisers, with a 12% increase in ad spend to £120m in 2015.
In addition to new ad, a fully-integrated marketing campaign and a number of national media partnerships will be announced later this month by Confused – including sponsorship of Drivetime across the Heart network.
It has also launched a new range of motoring products covering MOT service comparison, car buying and selling.
Paul Troy, chief marketing officer, of Confused.com said: “It’s time to lead the insurance price comparison industry again by championing drivers and creating wins for them with more car savings than anyone else
“As the first price comparison website, Confused.com revolutionised the way we search for the best deal. This has saved Brits hundreds of millions of pounds over the years.
“We’ve decided to move away from gimmicks and go back to our roots, providing car savings to our millions of customers”.
Nik Studzinski, chief creative officer at Karmarama said : “We’re really excited to launch this new campaign for Confused.com.
It marks a big shift, strategically and creatively, from where the business has been before. And in this incredibly competitive category, you need a creative idea with real substance to separate yourself from the rest of the pack.
“We have that, as well as one of the biggest stars of the moment – James Corden.”