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Home / Latest News / MasterChef finalist offers The Apprentice candidates his advice

MasterChef finalist offers The Apprentice candidates his advice

The first Welsh candidate on The Apprentice could make it all the way to the final – but only if he keeps his head down.

That’s the advice from fellow reality TV star Dale Williams, who narrowly missed out on the MasterChef trophy in a nail-biting final last week.

The ninth and latest series of The Apprentice starts at 9pm on BBC One tonight, and 22-year-old Alex Mills is its first-ever Welsh contestant.

He will be battling it out against 15 fellow candidates to win Lord Sugar’s £250,000 investment in their business.

In his profile for the show, Alex, who is a director of Cardiff legal services company Dynamo Legal, says: “I’m an old head on young shoulders. I believe that I’m the new breed of businessman that this process requires.”

But 28-year-old Williams, who set up Yolk Recruitment in Cardiff with his friend and business partner Duncan Powell and who describes himself as a “serial entrepreneur”, said being the voice of reason could be his most successful tactic.

Speaking to the Western Mail, he said those who are out to prove themselves in the boardroom would do better to keep their heads down for the first few episodes.

“I think that the way that The Apprentice is edited and cut, everybody seems to come across like a bolshy, over-confident, egotistical person – that’s the image that is portrayed,” he said.

“At the beginning, everybody is trying to be heard and do battle and I think he would stand out a lot more by listening and firing in an occasional comment that makes sense. Making more sense is always the way ahead.”

Admitting he is a fan, he said The Apprentice is nonetheless more of a reputational risk than fellow BBC show MasterChef.

MasterChef finalist Dale Williams
MasterChef finalist Dale Williams

“I think MasterChef is quite fairly edited,” he said.

“They edit the show in that way because they want people to like you so you have fans, whereas in The Apprentice it’s all about the shock factor and a bit of drama.

“I think going on a show like that you need to be careful because, when you set out in business, it is a long struggle and, if you are going to become somebody in the public eye reputation, is going to be one of the most important things.


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“If you go on The Apprentice and you’re not portrayed the way you really are, people might not get the right impression of you and that wrong impression might stick.

“On the flip-side, it will bring some benefits because you can get a lot of publicity and a lot of contacts – particularly if you do well in it.”

But as an entrepreneur himself, Williams urged other budding businesspeople to take The Apprentice with a pinch of salt.

“I don’t think it reflects entrepreneurship at the beginning of the show, as at that point it is very sales orientated, which is a really big part of business – sales make the world go around – but it isn’t something you would usually have much involvement in.

“However, it is really useful to have an understanding of sales so it’s good for that reason.

“Nobody can take anything away from Alan Sugar as a businessman, so it’s a great opportunity to learn from him.”

 

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