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Home / Latest News / New chairman of the Chartered Institute of Marketing (CIM) in Wales

New chairman of the Chartered Institute of Marketing (CIM) in Wales

Roger Pride has been appointed as the new chairman of the Chartered Institute of Marketing (CIM) in Wales following a vote by the CIM’s Welsh Board.

The managing director of Cardiff and Co, Mr Pride will bring 30 years’ experience in the marketing industry to the voluntary role, in which he will head the 13-strong Wales Board.

Mr Pride began his career in sales with Avis Rent a Car, before taking on a role with UK-wide advertising agency, Golley Slater, leading the Wales telephone marketing arm.

He later joined the Wales Tourist Board – a move which, following a merger with the Welsh Government, saw him appointed to director of marketing and head of profession for marketing in Welsh Government.

Mr Pride later went on to head marketing at Visit Wales, where he was responsible for a series of high-profile campaigns, including the Ryder Cup.

Joining Mr Pride on the board are six newly elected members, including James Harper of Cynnal Cymru – Sustain Wales, Julian Leybourne of Icon Training, Russell Greenslade of Swansea BID (Business Improvement District), Simon Campbell-Davies of Hugh James, Sameer Rahman of Go Compare and Alison Saunders, of the DVLA.

Jade Tambini, marketing manager at DS Smith Recycling, has been appointed to a new role as vice-chair.

The Welsh Board of The Chartered Institute of Marketing aims to represent and develop the profession and those who work within it for the benefit of the economy and society.

Responsibilities include providing strategic leadership to Wales’ CIM members and the wider marketing community, organising the Institute’s training and events programme in Wales, and establishing links with other Welsh professional bodies, businesses, government and educational establishments.

Mr Pride said: “The Wales Board has achieved many successes in recent years – from the launch of Canmol Wales Marketing Awards to the annual events programme which remains at the forefront of key marketing trends and issues.

“I believe that we have many innovative, passionate marketers here in Wales, and I’m looking forward to leading a team of experienced professionals in continuing to set such a high standard of marketing within the industry.”

Richard Houdmont, director for Wales of the CIM, said: “Roger has been a valued member of the Wales Board since 2006, during which time he has helped to raise the status of marketing across the country, and his passion and commitment has been integral to CIM’s success.

“Roger has helped build a strong profile for Wales through his professional career and his work with CIM will continue to put Wales on the map, as a leading marketing nation.”

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