She used to sing about Road Rage but now Cerys Matthews has taken to quietly riding about in a fleet of electric motors to produce her latest pop video.
The new song, entitled Float On Down To Monte Carlo, was recorded by the former Catatonia star and her band in a selection of gas-free vehicles in order to highlight to greener, noise-less alternative to tradition travel offered by pure electric and plug-in hybrid cars.
And, good acoustics aside, it provided an opportunity for the environmentally aware singer to make an important point.
“I want my family to live a greener life, and electric cars give us the opportunity to do that,” said the mum-of-three who is seen performing the bossa nova number during a drive from a noisy cityscape into serene countryside.
“What was surprising when we drove one of the cars was how much more of an enjoyable ride it was for both the driver and the passengers.
“There was no more having to shout, or sing, above the engine noise – it was a much more relaxing experience.”
Cerys adds, “The inspiration for the song is the idea of being taken away from noisy and complicated everyday life to a place where you can hear yourself think and dream.
“And I’m so keen to share the experience that I’ve hired six electric cars to ferry people to and from this year’s Good Life Festival ,” added the singer, who’s back-to-basics festival that’s held in North Wales each Septmeber.
The song is part of the government and automotive industry-backed Go Ultra Low campaign, which aims to raise the public profile and benefits of plug-in vehicles.