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Home / Sporting Events / Fishing / Norfolk-based Angling Direct targeting European markets with new websites | Business

Norfolk-based Angling Direct targeting European markets with new websites | Business

PUBLISHED: 11:50 21 Aug 2018 | UPDATED: 17:04 21 Aug 2018

The group during Angling Direct, a fishing tackle and apparatus tradesman formed in Rackheath. Picture: Angling Direct

The group during Angling Direct, a fishing tackle and apparatus tradesman formed in Rackheath. Picture: Angling Direct

Angling Direct


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Angling Direct has seen sales in a stores and by a website grow by some-more than half in a past 6 months, to £9.93m and £11.69m respectively – and with a UK business on plain belligerent is now pumping investment into European websites.

Its first, in German, launched in Jun and initial feedback has been positive, laying a foundations for enlargement on a continent.

In a 6 months to Jul 31, a association – that has stores in Norwich, Wroxham, Beccles and Colchester and a room in Rackheath – saw turnover arise “ahead of management’s expectations” to £21.94m – a 56% year-on-year increase.

The association attributed this to clever sales in-store and online, that both climbed by 60% over a half-year period.

In a batch marketplace proclamation on Tuesday, Darren Bailey, arch executive of Angling Direct, said: “The company’s opening for a initial half of a year is intensely certain and, notwithstanding inauspicious winter continue progressing in a year and a really prohibited summer, it is appreciative to broach like-for-like sales for a duration adult 4.2%.

“We have demonstrated that a plan to work both online and sell stores works coherently together in niche markets. We sojourn focused on a plan of consolidation, as good as a roll-out of new e-commerce platforms in Europe, in sequence to continue to broach value and growth.”

Angling Direct’s enlargement has already seen a origination of around 15 new jobs in Norfolk in a marketing, room and logistics teams.

Looking forward to a rest of 2018, it is pulling forward with serve store openings in renouned fishing locations. Its 23rd store in Guildford is due to open during a finish of Aug with some-more to follow soon.

E-commerce is also removing serve investment with a new European websites – after a German launch some-more sites are approaching to be operational before a finish of a year, with internal patron use teams to support them.

In a initial half of a year Angling Direct’s UK website saw singular caller numbers boost by 30%, with online acclimatisation adult to 5.24% from 3.74% a year earlier.

The association will tell a halt formula on Oct 8.

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