He might have had the dreaded finger of Lord Sugar pointed at him in the boardroom last night, but you get the feeling being fired from The Apprentice is not going to stop Welsh contestant Alex Mills.
“As my grandparents used to say, ‘Let the world take a few more turns’,” laughs the exuberant 23-year-old, who has no regrets about his time on the show.
“Being on The Apprentice has been an amazing opportunity, an amazing business opportunity being seen by 16 million viewers every week.
“And even though I did go last night, Lord Sugar still had some very positive things to say.”
Alex, who was project manager of Endeavour for the first time, was tasked with cooking and branding a new ready meal to be pitched to supermarket chains and an online retailer.
Endeavour quickly decided on children as its target market, and Alex, keen to educate children in culinary geography by offering foods from around the world, dubbing his idea ‘Popty Ping’, Welsh for microwave.
But team member Myles convinced him the idea was half -baked and they changed their idea to ‘Deadly Dinners’, a decision which didn’t go down well with parents and lost them the task.
In the end, Ocado placed 1,000 orders, but supermarket giants Morrisons didn’t place any.
In the boardroom, Lord Sugar berated Alex for not sticking with his original idea.
“Alex, you should have stuck to your guns on this thing here. But I do admire your enthusiasm,” said the business boss.
“And you’re very, very young, and I have to say, that for someone as young as you, you are someone to be admired.
“Myles, the fatal error is you got your customer wrong. But Alex, I think you’re a young, enthusiastic chap, and I want to send you off with a bit of advice: try and stick to something, right, and you’re going to succeed. But at the moment Alex, it is with regret, that you’re fired.”
As he left in the black cab after being fired, Alex reflected: “This had been my first time project managing in nine tasks and, you know, unfortunately it didn’t work out.
“Maybe I shouldn’t have listened to other people and carried on with what I would have done, then we would have actually won this task. But I’ve still got my end goal, and that is what I’m going to work towards.”
Speaking to WalesOnline after he left the show, Alex said that he was delighted to have taken part in the process and was pleased with the feedback from Lord Sugar.
“I think one of the best moments was when I designed the folding chair and was heavily praised by Lord Sugar,” he said.
“On the whole, it was a good positive experience.”
He now intends to return to Cardiff to run his legal business, Dynamo Legal, which he describes as being like the “Specsavers of the legal world”.
The idea is to have a one-stop shop for all legal services, making it easier for customers to deal with and find help.
Alex also praised the support he got from across the UK, despite some unsavoury headlines about a former company he ran, called Prestige Slate.
“I was disappointed that it wasn’t reported accurately,” he says.
“During my time at the company took 18,419 orders – and the average amount of complaints received during his time as director and part owner was less than one per cent.
“The matter is now in the hands of my lawyers.
“But on the whole it has been good. I have been given this opportunity and now I intend to exploit it. I hope it can be used to inspire others, especially from Wales, to go into business and show that anyone can play with the big boys.”
And now he is out of the process, who is he tipping to win?
“I think Francesca could do very well,” he says. “She has been a bit in the background recently, but I think we will she her coming into her own.”